Netflix is inching closer and closer to challenging actual film studios at their own game. First, they helped to revolutionized the way TV was consumed with the ability to binge watch series. Second, they actually elevated viewers’ expectations of television, and the quality of story that can be executed on the medium.
Now, Netflix has shifted their focus to feature films. This year already saw a good number of films hit the streaming service (Death Note, What Happened to Monday, To the Bone, to name a few), but the big daddy on the horizon is the Will Smith and Joel Edgerton-starring film, Bright. The film comes from writer/director David Ayer (Suicide Squad), and features a $90 million budget. Sure, it’s not quite the $150 million picture we’ve come to expect from theatrical features, but it’s getting close.
In a new featurette for Bright, we are taken behind the scenes of this unique world. In this world, Orcs, Elves, and humans all live side-by-side in sort of a racially tense world (sound familiar?). The plot itself revolves around an artifact — a magic wand, as it were. Will Smith and Joel Edgertgon’s Ward and Jakoby find this artifact, and that sets off a chain of events that brings a lot of death and destruction to Los Angeles.
It’s great to see this kind of push from Netflix, and while the streaming service has never been about front-loading their releases with heavy marketing, I hope they do so with this one, as it’ll be a good change of pace for them, as well as a way to show viewers that they’ve arrived.
Bright hits Netflix on December 22, 2017.
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