Eddie Murphy stars in COMING 2 AMERICA Photo Courtesy of Amazon Studios
Amazon Prime Video scored big this past weekend with the release of Coming 2 America. It seems like the comedy sequel to the 1988 classic Coming to America was just the chicken soup for the soul that many people were looking for. It offered the nostalgia of a film and actors that are hard to find sometimes in this day and age. How well did it do?
According to 3rd party Screen Engine/ASI’s weekly PostVOD ranking, Coming 2 America was the number one streamed film this past weekend. As well as the number one opening weekend of any streaming film in the past twelve months! It edged out Paramount+’s The Spongebob Movie: Sponge on the Run. It also beat out films like HBO Max’s Wonder Woman 1984. Disney’s Raya and the Last Dragon, and Amazon’s Borat Subsequent Moviefilm. One thing to note is that we don’t have figures as they are not allowed to disclose them.
This proves that Eddie Murphy and Arsenio Hall still have quite a bit of star power. They were helped out by a very aggressive marketing campaign by Amazon Prime Video. This included a Super Bowl commercial, the relaunch of the original film, infomercials featuring iconic elements from the film like Soul Glo and Randy Watson & Sexual Chocolate. As well as a re-imagination of some of Amazon’s massive fleet featuring King Akeem. If that weren’t enough there was a TikTok challenge as well.
ALSO SEE: A CONVERSATION WITH THE MAKEUP DEPARTMENT HEADS FOR COMING 2 AMERICA [EXCLUSIVE INTERVIEW]
“Coming 2 America is a quintessential film in pop culture. As such, we needed a campaign at the intersection of marketing and culture.” Says Ukonwa Ojo, Global Chief Marketing Officer, Prime Video, and Amazon Studios. “For the past 33 years, the original 1988 film has been regarded as one of the most iconic films in the Black community. We wanted fans of Eddie Murphy and the original blockbuster to be surprised and delighted with every experience because we were passionate fans too!”
Coming 2 America is directed by Craig Brewer, from Paramount Pictures in association with New Republic Pictures. Produced by Eddie Murphy Productions and Misher Films. The screenplay is written by Kenya Barris, Barry W. Blaustein, and David Sheffield, with the story by Barry W. Blaustein, David Sheffield, and Justin Kanew, based on characters created by Eddie Murphy. The producers are Kevin Misher and Eddie Murphy. Executive producers are Brian Oliver, Bradley Fischer, Valerii An, Kenya Barris, Charisse Hewitt-Webster, Michele Imperato Stabile and Andy Berman.
What did you think of the film? Let us know in the comments down below! The Amazon Original Coming 2 America is now available on Amazon Prime Video.