Remember way back when it was first announced that Marvel Studios was a thing and that they would be creating their own movies? It seemed to make sense, and the prospect of seeing these heroes realized by people who actually understood them was a great one. Who wouldn’t want to see these movies through the eyes of people who actually got the characters?
But even I remembered thinking the idea of an Avengers movie was crazy. Would audiences actually take the time to understand that the characters came from separate franchises? Would it be confusing if there wasn’t one big banner that ran through each movie?
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“For the longest time, Avengers [the first Marvel release to bring together a large group of its superheroes] was our horizon line, what we were aiming for,” Feige said to THR.
And they hit it. But not alone. Yes, Iron Man was a hit, but they needed just a tad more help, and in 2009 Disney acquired Marvel. Kevin Feige saw this move as “the greatest thing that ever happened to us.”
It allowed them to dream bigger and eventually allowed them to pull away from Ike Perlmutter, who is a notorious penny-pincher who didn’t like to take risks. This may have done well for Marvel Studios up until 2015, but he was reportedly standing in the way of the studio taking bolder risks.
With the success Feige enjoyed up until that point, the studio was pulled away from Perlmutter and under Alan Horn, allowing them to take more risks and invest even more in their future.
In retrospect, how do you feel about Disney acquiring Marvel? Has it been for the better? Let us know your thoughts down below!
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SOURCE: THR