In the world of countless streaming services, Disney seems poised to jump into a pretty crowded market. But it’s not like Disney is your average ordinary content provider. Unlike many other studios or services, the number of different high-quality brands they provide is staggering, so if there’s anyone out there with the capability to stand toe-to-toe with streaming giant Netflix, it’s them.
So does that mean when the streaming service launches in late 2019 that the gloves will come off and only one of those two will eventually reign supreme? Is it really a zero-sum game between the two of them, and are their strategies so similar that they run the risk of pushing each other out of the market?
Speaking at the annual Morgan Stanley Technology, Media and Telecom Conference (what a mouthful, right?), Disney CEO Bob Iger highlighted the difference between Netflix’s strategy, and what Disney hopes to do with their own branded service.
“Netflix is a completely different business in the sense that they’re a very high-volume business. We’re going to be in the business of less volume, but more branded content. [Disney brands like Marvel, Pixar, and Lucasfilm] are in enough demand, that we believe it’ll enable us to take a product to market with less volume.”
Iger isn’t wrong. While I do love me some Netflix, there’s no denying that they’re going for volume over quality, so there’s a lot less pressure on each show or film. With Disney, every piece of content will have some extra weight to it, as it links itself to a much bigger canon.
I’m very excited to see how their more brand-driven approach works for them, because right now, the biggest brand Netflix has is last year’s Bright, and that’s not exactly the most bankable, considering how non-family friendly it is.
What do you think of Iger’s comments? Let us know your thoughts down below!
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SOURCE: Yahoo! Entertainment