Love it or hate it, Solo: A Star Wars Story‘s opening weekend performance isn’t great news for Lucasfilm or Disney. Sure, for a non-Star Wars film, $103M in its opening four-day weekend would be something to celebrate, but the fact is that even if it wasn’t a Star Wars film, its $250M-plus price tag is one that requires much more than that to succeed.
Rest assured that Disney execs are looking closely at this, and will work to ensure that the next film in the franchise — Star Wars: Episode IX — won’t suffer the same fate. Speaking with THR, Disney distribution chief said:
“There’s a question of frequency, and how many times people will go to the movies. [Are Avengers: Infinity War, Deadpool 2, and Solo] too much and too soon for a third time in a five-week period?
“We have a lot of work to do in trying to understand this. We are all over it and will spend a lot of time digging into why things happened the way they did in various markets. We have a year and a half before Episode IX comes out.”
While it’s possible they should re-assess whether or not anthology films are really the way to go in the future (Perhaps focusing on expanding the universe rather than retreading better?), I certainly hope they don’t pull a DC on us and begin overreacting to this disappointment. The fact is that there are at least a handful of factors that contributed to this blunder, and perhaps the best course of action is just to avoid as many of those factors (crowded release date, troubled production, franchise fatigue, etc.) for their next flick.
What do you think was the main problem with Solo? Let us know your thoughts down below!
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