In a heartwarming display of corporate philanthropy and entertainment, Disney has unveiled its latest initiative, the “Wish Together” campaign, marking a decades-long partnership with Make-A-Wish®. The campaign encourages fans to join hands and make dreams come true for children battling critical illnesses. Disney aficionados and supporters can visit Disney.com/WishTogether to explore the various ways they can contribute to granting life-changing wishes.
The launch of the campaign coincides with the upcoming theatrical release of Disney Animation’s much-anticipated musical comedy, “Wish,” scheduled for November 22. This whimsical tale is set in a fantastical kingdom where wishes have the power to become reality.
To add to the excitement, Disney is introducing the “Wish Together Sweepstakes,” an opportunity for participants to win a dream vacation for four that includes a three-night stay in a Club Level Concierge room at a Disney Deluxe Resort hotel at Walt Disney World® Resort. The adventure continues with a Disney Cruise Line® vacation to The Bahamas aboard the Disney Wish, offering a luxurious 1-bedroom Concierge Suite with a verandah. Winners will also receive an array of merchandise from shopDisney and more.
What makes this initiative even more magical is Disney’s pledge to donate $5 to Make-A-Wish for every free entry received between now and January 31, 2024, up to a total of $1 million. These funds will be instrumental in fulfilling the heartfelt wishes of children grappling with critical illnesses, reinforcing the power of collective wishes. To participate, simply use the hashtag #WishTogether.
Lisa Haines, Senior Vice President of Corporate Social Responsibility at The Walt Disney Company, expressed Disney’s enduring commitment to making dreams a reality, stating, “At Disney, we’ve always believed in the magic of making wishes come true. Our relationship with Make-A-Wish has spanned over four decades, and it’s a testament to our commitment to delivering joy to children and their families.”
Leslie Motter, President and CEO of Make-A-Wish America, commended Disney’s long-standing support, saying, “The release of ‘Wish’ provides the perfect opportunity to talk about the power of wishing and the lasting impact wishes can have in the lives of wish kids and their families.”
In addition to the sweepstakes, Disney has unveiled a captivating “Wish” product collection, featuring an array of enchanting offerings, including costumes, accessories, apparel, and toys like a singing doll and light-up plush. What makes this collection even more special is Disney’s commitment to donate 10% of the sale price to Make-A-Wish, up to $1 million, for each item sold. This generous gesture applies to sales at US Disney stores, shopDisney.com, Disney Cruise Line® ships, and Disney-owned locations at Disneyland® Resort and Walt Disney World® Resort.
Disney and Make-A-Wish have shared a remarkable partnership for more than 40 years, jointly granting life-changing wishes to children facing critical illnesses and their families. Their journey began with the first official wish granted at Disneyland® Resort, and together, they have made over 150,000 wishes come true worldwide. These experiences have provided strength, joy, and hope to wish kids and their families during their most challenging moments.
To learn more about the “Wish Together” sweepstakes, explore the enchanting “Wish” product collection, and discover additional ways to support Make-A-Wish in its mission to grant life-changing wishes for children with critical illnesses, visit Disney.com/WishTogether. Join Disney and Make-A-Wish to spread the magic of wishes, and together, let’s make dreams come true.