In December during the Disney Investor Meeting one of the biggest announcement was the launch of the Star Brand on Disney Plus. Focusing on gaining more subscribers in the upcoming years Disney had pivoted its initial plan for Disney Plus and was now focusing on getting more content on the streaming service. With the acquisition of 21st Century Foxand all of its content this allowed Disney to rethink it’s plan moving forward with the streaming network.
For the United States it was simple to just add all the Fox and mature content to Huluand bundle both streaming services together. For international purposes that was not as easy. One of the big acquisitions Disneyhad taken over the past year was the Starstreaming services that originally started in India but was expanding across Asia. It was announced during the Investor Meeting that Disney would merge the two services into one for its international market. On top of adding more content to Disney Plus there will now be a rating for content and parental controls to manage content seen in the homes. Rebecca Campbell, Chairman, International Operations and Direct-to-Consumer for The Walt Disney Company had this to say about the launch of Staron Disney Plus.
“Disney+ has touched the lives of nearly a hundred million people around the globe by providing a home for exceptional storytelling from the beloved brands of Disney, Pixar, Marvel, Star Wars, and National Geographic, and today’s launch of the Star-branded international general entertainment offering marks an exciting expansion for the service. With the addition of Star, we’re building even more value for consumers by adding an incredible array of high-quality movies and series for families, older teens, and adults, fueled by the acquisition of 21st Century Fox and our creative studios.”
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Entertainment Destination for All Audiences
The Star brand serves as home to thousands of hours of movies and shows from Disney General Entertainment Content, including Disney Television Studios (ABC Signature and 20th Television), FX Productions, 20th Century Studios, Searchlight Pictures, and more.
From comedies to dramas and thrillers, Star offers a range of titles for everyone and every mood, including fan-favorite TV series like Grey’s Anatomy, 24, The X-Files, Lost and Family Guy. FX’s innovative comedy and Emmy® and Golden Globe® Award winner Atlanta by Donald Glover, ABC’s Emmy® Award and Golden Globe®-nominated comedy series black-ish starring Anthony Anderson, Tracee Ellis Ross and Yara Shahidi, Shonda Rhimes’s critically-acclaimed legal drama Scandal and feminist comedy Dollface created by Jordan Weiss are now available for subscribers to watch. Plus, award-winning movies like The Favourite and The Grand Budapest Hotel, along with classics such as Pretty Woman, Die Hard 2, The Devil Wears Prada, and Moulin Rouge, all now streaming from Star on Disney+.
Exclusive Star Originals
Star also delivers brand-new originals from Disney Television Studios in International markets, with over 35 first-run series set to premiere by the end of the first year. Titles now streaming in select markets include crime thriller Big Sky from visionary storyteller David E. Kelley (Big Little Lies, The Undoing); Love, Simon spin-off series Love, Victor written by the film’s original writers Isaac Aptaker (This Is Us) and Elizabeth Berger (This Is Us) and adult animated sitcom Solar Opposites, co-created by Justin Roiland (Rick & Morty) and Mike McMahan (ex-writer’s assistant on Rick & Morty). Drama series Helstrom, executive produced by Paul Zbyszewski along with Karim Zreik and Jeph Loeb, will also be available at launch. Title accessibility will vary by region.
Additionally, as part of the company’s commitment to source, develop, and produce regional productions, Star will bring an array of locally produced Originals in regions where available, with an ambitious slate already announced in Europe.
Robust Parental Controls
As part of today’s launch, Disney+ has added new parental controls, including the ability to set limits on access to content for specific profiles based on content ratings and the ability to add a PIN to lock profiles with access to mature content.
Disney+ with Star will continue its global rollout in new markets later this year with Eastern Europe, Hong Kong, Japan, and South Korea, and in Latin America, the general entertainment offering will launch as a separate streaming service, Star+.
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While there are no plans to incorporate the Star services in the United States you can subscribe to Disney Plus or one of its many packages offered with Hulu and ESPN+ here.
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