As of this morning, Disney owns a sizable chunk of Hollywood. If you thought them owning film franchises like Star Wars and Marvel were insane, we’ve seen nothing yet. They are also now proud owners of the Avatar brand (the movie still holds the record of highest grossing film to date), and strangely enough…Deadpool.
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With Disney being a family friendly brand, some moviegoers have been concerned that this deal could mean the end for someone like Deadpool, whose foul-mouthed personality seems to be in direct conflict with Disney’s. Well, if that was one of your concerns, then rest easy. It doesn’t sound like Disney is going to be giving Deadpool the ax. In fact, it sounds like they really see some potential for R-rated Marvel films, as Disney CEO Bob Iger said in an investor’s call this morning.
“It (Deadpool) clearly has been and will be Marvel branded. But we think there might be an opportunity for a Marvel-R brand for something like Deadpool, as long as we let the audiences know what’s coming, we think we can manage that fine.”
Of course, Disney isn’t a complete novice to R-rated films. For the longest time, their Touchstone Pictures banner was home to some R-rated fare like Con-Air (aka the best movie ever). That being said, it’s been a good while since they’ve even indirectly produced an R-rated movie.
That being said, it’s not unprecedented, and it sounds like Disney is smart and doesn’t see this acquisition as an opportunity to nix all R-rated films, but rather expand their reach into other edgier movies.
Let’s hope they see Deadpool as a potential harbinger of other R-rated Marvel properties like Blade.
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