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– by Joseph Jammer Medina

As of this morning, Disney owns a sizable chunk of Hollywood. If you thought them owning film franchises like Star Wars and Marvel were insane, we’ve seen nothing yet. They are also now proud owners of the Avatar brand (the movie still holds the record of highest grossing film to date), and strangely enough…Deadpool.

RELATED – Disney Acquires Most Of 21st Century Fox

With Disney being a family friendly brand, some moviegoers have been concerned that this deal could mean the end for someone like Deadpool, whose foul-mouthed personality seems to be in direct conflict with Disney’s. Well, if that was one of your concerns, then rest easy. It doesn’t sound like Disney is going to be giving Deadpool the ax. In fact, it sounds like they really see some potential for R-rated Marvel films, as Disney CEO Bob Iger said in an investor’s call this morning.

“It (Deadpool) clearly has been and will be Marvel branded. But we think there might be an opportunity for a Marvel-R brand for something like Deadpool, as long as we let the audiences know what’s coming, we think we can manage that fine.”

Of course, Disney isn’t a complete novice to R-rated films. For the longest time, their Touchstone Pictures banner was home to some R-rated fare like Con-Air (aka the best movie ever). That being said, it’s been a good while since they’ve even indirectly produced an R-rated movie.

That being said, it’s not unprecedented, and it sounds like Disney is smart and doesn’t see this acquisition as an opportunity to nix all R-rated films, but rather expand their reach into other edgier movies.

Let’s hope they see Deadpool as a potential harbinger of other R-rated Marvel properties like Blade.

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SOURCE: SuperHeroHype

  • Ahem. They did Punisher so yeah

  • Moby85

    Disney has a pretty simple way of protecting their brands: they don’t insist on “Disneyfying” everything. It’s what they do with Star Wars, I have yet to see even a small Disney logo on my DVD/Blu-Rays of the two recent Star Wars films nor have I seen anything in the theatre.

    As a marketer myself I think that’s the smart way of doing it. People are aware that Marvel, LucasArts, and now Fox properties are owned by Disney. But by keeping the giant castle out of the graphics they acknowledge that those brands themselves have their own identity and not everything needs to be mouseified.

    • Victor Roa

      well, that’s the question about Jerry Bruckhiemer, the man has stayed on brand with Disney and really hasn’t done much with it. Like he’s the only guy who still uses the Touchtone Label.

    • Cuban9222

      The merchandise of Star
      Wars and Marvel, i.e. toys, now come with said Disney logo on their packages…

      • Moby85

        Interesting! I don’t buy the toys as I’m not a collector and my nephew and niece aren’t into it. I

  • Kindofabigdeal

    Woo-hoo, maybe we will get an R-rated Simpson sequel.

  • Victor Roa

    thank you for confirming Con Air’s legitimacy into panel of greatness

  • WTFITBS

    Bring on Blade, Ghost Rider, Midnight Sons, Daimon Hellstorm. I would to see death and destruction, flaming corpses, beheadings, etc. in more Marvel films.

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.