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– by Jace Milam

In this episode we discuss:

The Comic Source

Episode 294

Valiant Sunday

A Chat with Joe Illidge and Mel Caylo

 

Joe Illidge:

  1. History with comics
    1. Grow up reading them?
    2. Always wanted to work in the comics industry?
  2. Previous work
  3. How did the Valiant position happen?
  4. How familiar  were you with the Valiant characters?
  5. If you had to sum up your vision for the publishing arm of Valiant going forward in a few sentences, what would they be?
  6. Valiant has always been quality or quantity, yet many feel there is room for expansion in the number of monthly books. What are your thoughts on this?
  7. Another Valiant axiom is “best story idea wins” regardless of other publishing initiatives or priorities. Do you subscribe to this idea as well?
  8. As I am sure you have discovered since you were named to the position, Valiant has a very devoted and loyal core fanbase. They don’t exactly take well to change. What would you say to ease their fears as they’ve seen executive and creators leave who they know personally?
  9. Former CEO & CEo Dinesh Shamdasani was a constant presence on social media interacting with fans, teasing content and just being accessible, will you or someone else at Valiant know be filling this role?
  10. Where is the best place to follow you on social media?
    1. Like Joe on Facebook
    2. Follow Joe on Twitter
    3. Follow Joe on Instagram

Mel Caylo:

  1. History with comics
    1. Grow up reading them?
  2. How did you get involved with marketing for comics
  3. How familiar  were you with the Valiant characters?
  4. What’s been your favorite part of getting to know these characters asd stories?
  5. You know you have big shows to fill as the marketing team at Valiant has done many innovative and and never before down initiatives since they started. Are you hoping to continue to push the envelope or are you looking to transition to more traditional promotions
  6. One of the long-standing ways the publisher has promoted their books and rewarded fans for their loyalty and for promoting the publisher themselves is the Gold Book program, can we expect this to continue?
  7. The presence of comic conventions is ubiquitous these days, Valiant is known for doing many shows and hand-selling these incredible stories. It seems like the sales force has taken a bit of a hit with all the recent changes. Is this something you are looking to rectify to maintain or even grow Valiant’s presence at shows?
  8. With Dan Mintz of DMG stressing the desire to move these characters into other mediums, Will the way Valiant exhibit at shows change to promote these other media? And how do you reach a larger audience for this content?
  9. Valiant has a very devoted and loyal core fanbase, as you yourself saw at the recent WonderCon and C2E2 conventions All these changes have them worried somewhat. What would you say to ease their minds as moving forward?
  10. Former CEO & COO Dinesh Shamdasani was a constant presence on social media interacting with fans, teasing content and just being accessible ,I know Joe Illidge has been interacting with fans on social media since he was named Executive editor, will you have a social media presence as well?
  11. Where is the best place to follow you on social media?
    1. Follow Mel on Twitter
    2. Like Mel on Facebook