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– by Gig Patta

Radio stations do crazy contests all the time.

I remembered a radio station once ran a contest with people must place their hand on a new car. The last person with their hand still touching the car earns the car. Or back in the 90s, there was a radio station that ran a contest for ten contestants to sit down on every seat at Jack Murphy Stadium, now former Qualcomm Stadium in San Diego that used to host the San Diego Chargers and San Diego Padres.

These fans are surely crazy and dedicated.

Billboard is a feature film that takes a look at this promotional contest in a different light.

Here’s the synopsis:

In Billboard, Casey Lindeweiler inherits WTYT 960 from his legendary radioman father only to discover that it’s on the brink of financial collapse. To right the sinking ship, Casey pulls out the oldest trick in radio, the wacky contest. His grand plan is to host a billboard sitting contest where four people will live on a catwalk in front of a billboard for the chance of winning a mobile home and $96,000. Unprepared for the spotlight, Casey rises to the challenge of running a business but is faced with relentless attacks from his competitors, the local authorities, the media, and mother nature herself. Casey struggles to keep his father’s legacy alive while fighting to stay independent.

The film stars John Robinson (Elephant, Lords of Dogtown), Heather Matarazzo (Welcome to the Dollhouse, The Princess Diaries), Eric Roberts (The Dark Knight, Grey’s Anatomy), Leo Fitzpatrick (Kids, Bully), Darlene Cates (What’s Eating Gilberg Grapes, Picket Fences), and Oakes Fegley (Pete’s Dragon). The film is written and directed by Zeke Zelker.

A web series was launched back on February 1st to accompany the film Billboard, ahead of its wide national theatrical release beginning on April 5. Audiences can experience the film as a pre-release leading up to the film before it hits theaters. It made its festival debut at SF Indie Film Festival earlier last month.

LRM Online exclusively will premiere a web series episode. Check out it above. To continue with the web series, visit billboardmovie.com or wtyt960.com.

Source: LRM Online Exclusive

Gig Patta is a journalist and interviewer for LRM and Latino-Review since 2009. He was a writer for other entertainment sites in the past with Collider and IESB.net. He originally came from the world of print journalism with several years as a reporter with the San Diego Business Journal and California Review. He earned his MBA from the Keller Graduate School of Management and BA in Economics from UC San Diego. Follow him on Instagram @gigpatta or Facebook @officialgigpatta.