Since the premiere of Drive To Survive on Netflix, the sport of Formula 1 has become a worldwide sensation. What was considered a popular sport among motorheads or elites, the Netflix documentary has made celebrities of their drivers for normal fans. EA SPORTS F1 22, gives fans the ability to test their skills against other racers including Formula 1 Champion Max Verstappen. Max is known for his passion of racing that it is rumored that he has a builtin racing simulator on his jet.
EA SPORTS™, a leader in interactive sports entertainment, deepend its relationship with back-to-back Formula 1® World Champion Max Verstappen by signed a partnership that will see the Oracle Red Bull Racing driver collaborate with the brand to create content across the EA SPORTS portfolio. The deal also includes sponsorship with Verstappen for the 2023 season, with EA SPORTS branding featuring on the chin of his race helmet.
“Max is a tenacious competitor and true champion who shares a deep love of games and play,” said Andrea Hopelain, SVP of Brand for EA SPORTS & Racing. “As he races into Formula 1 history, we are excited to collaborate with him as one of the best athletes in the world to bring more fans together through our EA SPORTS experiences.”Andrea Hopelain, SVP of Brand for EA SPORTS & Racing
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“Whether it’s playing games with my friends or staying competitive when away from the track, EA SPORTS has always been a big part of my life,” said Max Verstappen. “EA SPORTS is an icon for so many millions of fans, and I’m proud to represent them for the 2023 season.”Max Verstappen, F1 Champion
Over the past two seasons, Max Verstappen has become one of the biggest names in the sport. Having won his first FIA Formula One World Championship™ on the final race of the 2021 season, Max dominated last year, taking the title at the FORMULA 1 HONDA JAPANESE GRAND PRIX 2022 with four races to spare.
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