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– by Joseph Jammer Medina

There’s a lot of anticipation heading into Frozen II. Disney seems to know this, as, for the first time in recent memory, their advertising has focused on the actual story, not some one-off gags to help get kids’ butts in seats. It seems like a risky move, but if tracking is any indication, it may be a move that pays off in spades for them (and let’s be real, there is no way the movie fails regardless).

THR is reporting that Frozen II is on track to make $100 million or more in its opening weekend in North America over the course of the Thanksgiving holiday weekend. From what I can tell, this is the three-day estimate, and this is a big deal, because no animated film has ever launched over $100 million outside of the summer season.

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This would be a step up from its predecessor, as Frozen made $67.4 million over the course of three days and $93.6 million over five days.

As I mentioned above, there is no way this movie actually fails, but whether or not it can beat its predecessor’s north of $1.2 billion haul will be interesting to see.

Will you be checking out Frozen II when it hits theaters? Let us know down below!

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SOURCE: THR

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.