– by Joseph Jammer Medina

Looks like Marvel Studios may be getting some competition. At least that’s what Hasbro hopes. According to Variety, Hasbro has hired Fox 2000’s Greg Mooradian to lead the new film division, Allspark Pictures, starting this coming January.

Their goal as of right now is to gather funding in the nine-figure range (so hundreds of millions of dollars) so that they develop its own slate of films based on its properties. The Transformers and G.I. Joe properties — which already have deals set in place with Paramount — will not be a part of this new division.

Hasbro’s other toys include such as Mr. Potato Head, Monopoly, and My Little Pony, but there are undoubtedly countless others they can exploit for a film.

The toy giant also wants to expand its relationship with Paramount who — as we stated earlier — already has their hands in Transformers and G.I. Joe. Hasbro is reportedly interested in co-financing and developing the projects with Paramount, as well as giving them distribution duties.

Of course, this stuff doesn’t happen overnight, so it’ll likely be at least a few years (likely past 2020), until we actually see a product of this new initiative. However, with Hasbro now taking a more active role in its own destiny, hopefully they’ll be able to fully capture what makes their toys click with consumers.

What Hasbro toy would you like to see become a film? Let us know your thoughts down below!

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SOURCE: Variety

  • TheOct8pus

    I can’t wait for the Potato Head – Pony crossover

  • Venomaide

    The story of rags to riches of monopoly guy. Oscar best picture contender right there.

  • Kindofabigdeal

    Hasbro Cinematic Universe?
    Seth Rogen is Mr. Potato Head. The story about a spud who keeps leaving pieces of himself all over town. Until one day his missing eyes witness a crime.
    A group of kids (generic IT/Stranger Things mix) have their toy guns upgraded to fend off an alien invasion in this summers Nerf: The Movie.
    Adam Sandler and Ben Stiller are two out of work architects who must save the world from omnipotent forces in Jenga.
    The Rock and Jackie Chan and Olivia Munn star in Beyblad, a movie about, beyblades.

  • Kronx

    Can’t wait for that Hard R-rated Hi-Ho Cherry O trilogy.

  • adrian moller

    Can’t wait for that Hard R-rated Hi-Ho Cherry O trilogy.

  • Fluke Skycrawler

    COPS, Visionaries, MASK, and Air Raiders. Competition with Disney may cost them the Star Wars license.

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.