One of the things people loved about the marketing campaign for LucasFilm’s Star Wars: The Force Awakens was how little it revealed. The film’s trailers managed to win audiences over with powerful imagery and fantastic musical cues, without really revealing much about movie. In an age when trailers give away way too much, this was a welcome change. The trailers for Rogue One: A Star Wars Story, up until yesterday, had been slightly more revelatory, since the marketing team had to drive the point home that this is a very different kind of Star Wars movie. That said, with all the recent reports of extensive reshoots- including our exclusive scoop on how much has been reworked- the final trailer for Rogue One was destined to be a bit of a hard sell.
It was going to do have to do a lot of things, including:
- Continue to educate casual audiences that this is NOT related to the main Episodic Saga
- Give hardcore fans that are aware of the film’s intense post-production faith that it all worked out
- Deliver that knockout blow that makes people who are on the fence go, “I have to see this!“
So the final trailer for Rogue One: A Star Wars Story dropped yesterday, and I think it did pretty much all of those things. But it also did something else:
- It gave away the movie!
Unlike the aforementioned campaign for Star Wars: The Force Awakens, this new trailer gave us an entire outline of the plot.
- Jyn Erso’s father is taken away by the Empire to build a Death Star
- Jyn grows up fatherless and becomes something of a wild card with a criminal background
- The rebels recruit her because they find out she’s the daughter of the Death Star’s chief architect
- They assemble a group of varied rebels to work alongside her
- There will be a 300 element to the story, where few will face many
- Jyn will become the heart and soul of the group despite her initial reluctance
- Saw Gerrara (Forest Whitaker) is probably going to die a hero’s death, as will others. It’s likely to be at the hands of Darth Vader who will go on a rampage during the film’s final act
- Jyn will get the plans to the Rebellion
While I wouldn’t say this was as spoilerific as that notorious second Batman V Superman trailer, it does disappointingly fall in line with most modern day trailers which tend to give away all of the most important story beats.
With that said, I still loved it. I still got chills, and my eyes even watered after a second viewing. It was a wonderfully cut trailer. I just wish it hadn’t told me so damn much about the movie. I don’t know about you, but they had me at “We’re making a movie about the first band of rebels.”
What’d you think? Did the final Rogue One: A Star Wars Story give away too much? Or was it just enough to restore your faith? Maybe your faith was never in question, and this just injected your anticipation with steroids. Sound off below!