When Lucasfilm released that big, story-driven trailer for Rogue One: A Star Wars Story in mid-October, most people assumed that it would be our final look at the movie- outside of those pesky 30 second TV spots that tend to repeat the beats from the big trailers. But Lucasfilm has surprised us with one additional trailer, a mere three weeks from the release of Rogue One! They debuted it last night during a Wonderful World of Disney holiday special.
This new trailer for Rogue One puts more of an emphasis on the Alan Tudyk-voiced K-2SO droid than we’ve seen in previous trailers. Check it out:
Tickets for Rogue One: A Star Wars Story will reportedly go on sale on November 28- a far cry from the nearly two-month head start they gave fans for tickets to Star Wars: The Force Awakens. Much has been said about the fact that Lucasfilm isn’t expecting Rogue One to do as well as The Force Awakens, so they’re being extra cautious about everything.
One could argue that sneaking out this final one minute trailer is part of a hard sell for Rogue One, since most third trailers come out well in advance of the movie they’re promoting. Last week’s box office projections sounded great, but it’s worth noting that the $130 million weekend that Rogue One is supposed to have is nearly $120 million shy of what The Force Awakens did a year ago.
READ ALSO: “My ROGUE ONE Epiphany, And Two New TV Spots“
Warner Bros. found itself in a similar position recently with Fantastic Beasts And Where To Find Them– a spinoff of the Harry Potter franchise. It opened to nearly $100 million less than the last Harry Potter.
So expectations, within the major studios, are unique when it comes to spinoffs and films that don’t tie directly to the primary story that audiences are engrossed by. But perhaps Rogue One being off by $120 million is more than Lucasfilm had thought?
Remember, guys and gals. Kathleen Kennedy, President of Lucasfilm, herself said that all eyes are on Rogue One at the moment. The fate of this film will help determine the very future of the Star Wars franchise. If it does well, they may move to a spinoff/standalone-only model once the current trilogy has wrapped. If it falters, they’ll likely push forward with Episodes X-XII of the Skywalker Saga.
Then there’s that little matter about Rogue One‘s extensive reshoots, and the use of a different director for them (Tony Gilroy). The final product, once all is said and done, is a topic of great curiosity for people who’ve been following the production. Will it be a great film despite its somewhat trouble production? Will it be an uneven ride that suffers from too many cooks in the kitchen like Suicide Squad?
We’ll find all of this out when Rogue One: A Star Wars Story comes out on December 16.
I’ll be there the second it comes out. How about you?