The world of streaming television is constantly evolving. Like the industry itself, every aspect of it is in constant flux, and deals that were struck years ago are now being reconsidered taking the current landscape into account. Of course, Netflix has been one of the biggest names in streaming for many years, and a big part of that has to do with their wide breadth of licensed content from studios and networks, including The CW.
Back in 2011, Netflix and The CW signed a deal that brought a lot of their shows to the streaming platform. It worked for Netflix because they got content, and it worked for The CW because it brought a lot of attention to their content (Riverdale is one series whose profile was bolstered by Netflix). But all good things come to an end, and with their contract ending this spring, Deadline is reporting they have word it is not being renewed.
Specifically, three of their new shows — Batwoman (the Arrowverse spin-off), Nancy Drew, and Katy Keen (Riverdale spin-off) are all being shopped around for separate streaming deals. But these deals are being pursued by the studios who make them, not necessarily The CW network itself. Batwoman is supposedly being earmarked for the impending WarnerMedia streaming service, and the other two are being shopped around at other places, with Netflix being one of the potential contenders.
So, what does this mean for you? It means that things may get a little more complicated if you’re a streamer who is all-in on The CW shows on Netflix. For all we know, all these shows could end up on Netflix, but you can’t count on it at this point. I’m not sure if this will have an effect on the CW streaming app that has the last handful of episodes from the currently-running shows, but I’d be surprised if it did.
All of this is the latest in a mass exodus from Netflix as networks and studios start to put together their own streaming services. It’ll be interesting to see how many consumers stick around with Netflix, and if 2019 will be the start of its downfall.
What do you think of this deal expiring? Coupled with Disney leaving later this year, is the streaming giant in trouble? Let us know your thoughts down below!
All that said, past seasons of shows that premiered through this Spring season will reportedly still be available indefinitely.
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