Given that IT: Chapter One kinda set the world on fire when it hit theaters a couple of years back, it wasn’t really asking too much for the sequel to push out solid figures in its opening weekend. There are some out there who had hoped to see the film match the $123 million opening of the first chapter, but in the grand scheme of things, that film was a huge surprise.
Going into this, one had to expect that the studio had their expectations in check, as the Stranger Things-esque tone would be all but gone with the Losers’ Club now fully grown adults. So, what are they expecting this coming weekend?
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According to Variety, the R-rated horror flick is expected to debut at $85 to $90 million, though some even predict a potential $100 million opening. This may seem like a substantial step down from its predecessor, but that’s still far and away a solid cume for a movie of this magnitude.
“We’re still talking elite level horror opening, and an opening Warner Bros. hasn’t seen in a long time,” said Jeff Bock, a media analyst with Exhibitor Relations. “I think people are ramped up to see it. It can work, even if it’s not as big of an opening as the first.”
And, of course, we have to look at the budget of this thing. According to some reports, it cost in the neighborhood of $60 to $70 million. That may be a big step up from the $35 million of the original, but it’s kind of a bargain if these projections are anywhere near accurate. It can make half as much as its predecessor and still be a profitable endeavor for the studio.
Additionally, given that it’s been over a month since we’ve had a hit at the box office, we may very well be overdue with IT: Chapter Two.
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SOURCE: Variety

