This past weekend saw the fairly quiet release of the first couple episodes of Marvel’s The Inhumans onto IMAX. The presentation only made around $1.5 million domestically, and critically, these episodes were raked over the coals by most outlets.
This doesn’t necessarily come as a surprise for a lot of us who saw plenty to criticize based on the trailers. Between the cheap-looking sets, shoddy premise, and questionable writing (again, all based on the trailers), it seemed like a far shot that this would even compare to the likes of the Marvel Netflix series in terms of quality. However, what may come as a surprise is that despite the criticism and soft IMAX response, Marvel TV head Jeph Loeb is looking back fondly on this experience, telling CBR:
“I can’t speak to things that are being worked on, I can only tell you that our partnership with IMAX, particularly with Greg Foster has been nothing short of extraordinary. This was their idea. They looked at the landscape. I don’t think people know this, but there are certain weekends of the year. One of them happens to be, if you’re in America, Labor Day weekend, where IMAX theaters are dark and there is no IMAX film that is playing during that time. Even if Dunkirk is Dunkirk, by the time it gets to Labor Day it’s not going to be in the theater anymore and so they came to us and said, ‘We really want to try to create something that is a television experience, but bringing it on to an IMAX screen.’”
From there, the idea for The Inhumans was born — a series that would take advantage of the IMAX format. Again, so far, it hasn’t been received incredibly well, but that doesn’t seem to be stopping Loeb from looking forward at other potential collaborations.
“We’re making a television show, so the idea of being able to present ourselves in this tremendous arena is very exciting for us, and obviously if it’s successful we would love to continue. But that’s really as much IMAX’s call as it is anything else. They invited us in to their house. We think that we served a gourmet meal and we certainly hope that they ask us back. We like dating them.”
We suppose the next question is whether enough viewers like watching the date to make this a profitable endeavor for both parties. Between the money they made in theaters and what they’ll make on ABC, it’s hard to say, but seeing this as a new potential trend, we wouldn’t be surprise if we saw more IMAX offerings from Marvel in the future.
Have you had a chance to check out The Inhumans? Let us know your thoughts down below!
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