Loki is the next Marvel Studios Disney+ series, following WandaVision and The Falcon and the Winter Solider. Tonight we’ll be getting a special look at the series that premieres June 11.
What follows is very confusing to me. It feels like a misguided cash grab that should have been one of the first ideas cut during a drunken synergy meeting.
Tonight, Marvel will show that new look at Loki during the NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes. I think we have reached the death of capitalism with this one, folks. Seriously…
This special will tell an “all-new Avengers story” during the game between the Golden State Warriors and the New Orleans Pelicans.
There will be an interview with Anthony Mackie about becoming Captain America in addition to the Loki special look. There will be appearances from Captain America, Black Panther, Iron Man, and Black Widow.
Since I still can’t wrap my brain around this stupid idea, here is what Mike Pasciullo, VP marketing and communications at Marvel Entertainment had to say:
Marvel and ESPN have brought the worlds of sports and Super Heroes together for years through comics, documentaries and other stories celebrating athletes and their extraordinary abilities. The new Marvel’s Arena of Heroes telecast will be the first of its kind to bring Marvel’s storytelling directly to the real-time experience of a NBA game, and we are excited for fans to be able to watch their favorite players through the lens of Marvel’s mightiest heroes.
Since I still can’t even picture what this means, ESPN VP of programming and acquisitions added:
We’re eager for fans to experience this unique, innovative presentation that will pair Marvel and ESPN’s exceptional storytelling and production. We are proud to showcase the ‘larger than life’ abilities of these NBA stars in a manner in which only Disney and Marvel can deliver.
Alright, Disney. Whatever. You can’t just mash any two properties together. How are you telling a story interweaving Marvel and an unscripted game of sports ball?
The big show starts at 7:30 pm ET. Just tweet me when the Loki Special Look is on youtube.