When I came across this press release, I had to read a couple of times. Via PepsiCo, we have learned that MTN DEW is bringing back Bob Ross to our small screens! Well at least for one more episode. They have announced today that this upcoming Saturday, March 6th they will be releasing a never-before-seen Bob Ross ‘Lost Episode’ long-form video tutorial on YouTube. This is inspired by Bob Ross’s original television series, Joy of Painting.
During the YouTube premiere, fans will have the opportunity to interact with other viewers through the platform’s chat feature. In conjunction with the episode MTN DEW has also created limited-edition Bob Ross Paint Kits. These include a small blank canvas, oil paints, brushes, travel easel, custom apron and more. These exclusive kits will be distributed via a social media giveaway by a select group of TikTok influencers following the YouTube premiere.
Fans will also be able to bid on the Bob Ross-inspired artwork from the TVC via a virtual charity auction that will be held through a premiere online auction site. Proceeds from the auction will be donated to a nonprofit organization approved by The Bob Ross Company.
“Bob Ross is a legend and a cultural icon, not just for those who grew up watching him live but with a new generation of people who have come to appreciate his creativity, his democratic approach to art, his focus on love of self and the natural world, and his ability to spread joy even amidst chaos. It’s an absolute honor for DEW to make this ‘lost episode’ for all to enjoy and try their hand a creating a masterpiece with Mr. Ross’ guidance,” says Nicole Portwood, Vice President, Marketing, MTN DEW.
As a fan of the show, it will be fun to see what MTN DEW does with this. I myself need to now figure out how to get my hands on one of these painting kits! For now enjoy the Bob Ross-themed campaign from MTN DEW. For more information, you can visit the MTN DEW website!