When was the last time you remember reading a Netflix user review? Yeah, I know. If you’d asked me, I wouldn’t have been able to you user reviews even existed. While the social proof of movies and overall content has always been an important part of digital entertainment, with a service like Netflix, it’s become increasingly irrelevant.
Nowadays, Netflix uses your viewing habits to cater content to your taste and pushes their own content at the same time, with devices like Apple TV auto-playing trailers as the cursor hangs over a particular selection. It’s become more about you stumbling onto shows than actively searching something out, and utilizing your history to direct where you go next.
As such, Netflix is making the interesting choice to begin removing user reviews — which had only really been available as a desktop feature anyway, CNET reports.
“This feature is only offered on the website and has seen declining usage over time,” Netflix spokesperson Smita Saran said in an email Thursday.
As I said above, this move does make sense, given how Netflix has been using their own system to offer up new watches on devices apart from the desktop mode, I think very little is ultimately lost for most users.
This is the most recent move the streaming service has made to streamline their product, another one being the removal of the five-star system and addition of the “thumbs up, thumbs down” system, which is more intuitive and more mindless, and therefore, more likely to be used on the regular (plus, most only filled it out with one and five-star ratings anyway).
What do you think of this move from Netflix? Let us know down below!
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