When Netflix told everyone of their intent to push forward into the world of film, I was one of their first cheerleaders. Honestly, I’m always happy to find any excuse to stay at home on my ass, and Netflix doubling down on film really gave me the opportunity to do just that. Sadly, while they have put out dozens of films since then, I can’t say very many of them have made a real lasting impact on me, nor do I find myself scrambling to see them as soon as they hit.
Over the past year or so, they’ve garnered the reputation as a studio that puts out quantity over quality. It seemed more like they’ve been working to hit a numbers quota than an actual love of the craft, with them releasing films under every genre imaginable. But is this their strategy for the foreseeable future?
According to a new report from THR, Scott Stuber, the chief of Netflix’s film division, is well aware that this reputation is something that plagues the TV side of things, and he is working hard to prevent that being the case for film as well. As such, he is looking to steer the film side of things to be more selective.
The real gamechanger here is that his team is telling agents and producers that they want either big tentpoles like Marvel movies or Lord of the Rings kind of movies or big prestige films they can enter for awards. Additionally, they’re looking to lock down the rom-com genre, as it reportedly does very well for them, especially since not many of them hit theaters these days (did you hear any of the buzz over A Christmas Prince this past holiday season?).
The outlet goes on to say that the studio is committing between $150M to $170M for Michael Bay’s next project, Six Underground, and that Martin Scorsese’s The Irishman has a budget between $120M and $150M.
No one ever said Netflix wasn’t ambitious.
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