We consume a lot of media on our cell phones. Between mobile apps for YouTube, Hulu, Amazon, Netflix, Spotify, and more we get our news, music, movies, and cat videos on our phones. This mobile consumption has likely had an effect on cable cutting, those ditching traditional satellite and cable subscriptions, and has helped lead us to the streaming service arms race. It is in this war for subscribers that Netflix looks to one-up its competitors by offering a mobile-only subscription.
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This idea was first tried in Malaysia last year and is being tested in India now. Netflix is charging 50% less of its normal price for the mobile-only subscriptions, which works out to be roughly $3.63 per month. A Netflix spokesperson spoke with Variety on the subject:
“We are always looking for ways to make Netflix more enjoyable and accessible. We will be testing different options in select countries, where members can, for example, watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time.”
This is all experimental though and no concrete plans have been made to bring this to North America. The spokesperson followed up:
“Not everyone will see these options, and we may never roll out these specific plans beyond the tests.”
The idea of short term subscriptions and mobile-only offers seems like a good idea. College kids, business trips, long vacations, and similar situations could all make this a success.
What do you think about this idea? Would you buy a mobile-only subscription? Let us know in the comments below!
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