Kevin Feige speaking at the 2016 San Diego Comic Con International at the San Diego Convention Center in San Diego, California. Photo Credit: Gage Skidmore
The tectonic plates are shifting over at Marvel Entertainment. Last week, it was announced that Kevin Feige would be named Chief Creative Officer, putting him in charge of TV, animation, and print, in addition to film operations at Marvel Studios. Interestingly enough, this seemed to put the Hollywood producer at odds with Ike Perlmutter, the CEO of Marvel Entertainment.
You may recall, back in 2015, that there was a bit of a scuffle between the two, and the result was that Marvel Studios was pulled from under Marvel Entertainment’s umbrella and placed under Walt Disney Studios proper.
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This move from Disney to promote Feige came at Perlmutter’s expense, and apparently came as a huge surprise, and according to Variety, Marvel exes found out about this shift through the trades, not through any internal communication. This appears to underscore one thing: that Perlmutter’s power is faltering and that his time is coming to an end.
“There is enormous internal confusion,” an insider told the outlet. “Ike seems to be in a very weak position now.”
In retrospect, this can almost be seen an amazing, calculating move from Feige to have Marvel Studios pulled out from Marvel Entertainment, only for it to lead to his eventual re-assignment to the parent company, ultimately seizing control after their “turf war” several years back.
While this is by no means a sure thing, Feige’s seizing of creative control of all the content at Marvel is a move that seems to point to the end of Perlmutter’s time at Marvel Entertainment.
Personally, while Perlmutter’s frugality served Marvel well in its rough years and was exactly what it needed, I think most would agree that they have moved on past that point and are in a position to take bigger risk across the board. Here’s hoping that Feige is able to help make these decisions that can lead to even great stories across all mediums.
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