We recently found out that both Marvel’s Iron Fist and Luke Cage had been canceled by Netflix and would not get a third season. Since this announcement we here at LRM have been chatting and discussing what this means for the Netflix Marvel properties as a whole. At first we were pretty confident that this off-shoot universe would continue on the streaming service giant, but lately we have begun to have some doubts. Though let’s face it, whether we are confident or not, doesn’t really matter when it’s Netflix making the decisions.
A new report from Business Insider claims that while we have no viewing figures for Netflix shows, we can determine patterns based on social media chatter. Using data produced by company Crimson Hexagon, the business outlet examines the perceived popularity of these Netflix shows based on this social media chatter. The results show that Luke Cage posts dropped from 300,000 in its debut season to just 50,000 for Season 2.
Iron Fist only had 120,000 posts for its widely panned inaugural season and that dropped as low as 20,000 for Season 2, despite the second season being better-reviewed. This may well give us a small glimpse into possible viewing trends that we otherwise wouldn’t have any knowledge of. Of course, not everyone uses social media and the viewership could be higher than the outlet predicts, but it is still a good measure of how much each show is being talked about.
Signs for Jessica Jones and Daredevil are a little better, but there is still a downward trend. Jessica Jones was at 300,000 for Season 1 and this dropped to 150,000 by season 2. Daredevil, which is seen as the flagship show for Netflix/Marvel and the only one to currently have released a third season, does not have as quite a dramatic downward trend. The first season generated 275,000 posts, while Season 2 only dropped to 200,000. Season 3 is sitting around 75,000 currently and the month is still not over yet meaning this could rise, especially with positive word of mouth, which Season 3 of the show has been getting. You can check our own review of Daredevil Season 3 in the related section below.
RELATED: Daredevil Season 3 Review: A Return To Form For The Man Without Fear (NO SPOILERS)
What we don’t know here is how much Netflix values it’s Marvel brand for bringing in subscribers and how they analyze the data of all this for themselves to make these decisions. Are the other Netflix Marvel properties in trouble, maybe, we just don’t know for sure I guess? Whilst data exists for both The Punisher and The Defenders, the report did not use these figures as they had no previous season data to compare them to.
Do you think social media posts is a good way to track how popular the shows are, are you worried that Netflix Marvel shows are all coming to an end? Sound off as always in the usual place below.
Don’t forget to share this post on your Facebook wall and with your Twitter followers! Just hit the buttons on the top of this page.
SOURCE: Business Insider