Well, this is kind of a bummer. It looks like box office predictions for DC Films’ latest flick Shazam! is slowly going decreasing as its April 5 release date approaches. A few weeks back, I reported on some projections from the outlet Box Office Pro, which has the film pegged to hit around $48 million domestically in its opening weekend. Now, it looks like new projections are slightly lower, though still fairly close to that initial estimate.
The new predictions come courtesy of Deadline, who is stating the film is set to make somewhere between $40 million and $45 million in its opening weekend in North America. I’ll admit, this is a bit disappointing to me. The more I see of the movie, the more I’m really excited for it. With its kid-centric premise and its willingness to be a bit more Amblin-esque in how it handles the more adult material, I find myself warming up to it more and more.
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That being said, some perspective is definitely warranted here. Unlike many other DC films, Shazam! wasn’t made for a budget north of $150 million. In fact, by all accounts, its budget is more in the neighborhood of $80 to $90 million, which makes that $45 million opening sound not-so-bad, especially when it’ll be opening all over the world.
Another tick in its favor is social media reactions so far. Our own interviewers saw and really liked the movie, and their own comments on it have been mirrored all over the web — that it’s an endearing good time. Should this perception continue with audiences, there’s a good chance this could have a solid tail, allowing it to perform decently leading up to Avengers: Endgame (and maybe even past that film’s release, as it can appeal to a more casual audience).
What do you think of this projection? Let us know your thoughts down below!
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