What makes a perfect trailer? It’s a question that practically no one agrees on. While it’s popular to say that we want a trailer that doesn’t spoil anything, the downside of that approach is that it reveals next to nothing about the actual plot of the film.
That was the approach of films like Brave and Blade Runner 2049, and while it may help keep film purists…pure, it doesn’t really do much to sell to mainstream audiences. Sometimes, you need to give an audience member a reason to go to theaters.
It’s with that in mind that Star Wars: The Last Jedi director Rian Johnson is warning fans about the upcoming trailer for the film, which is set to hit tonight during Monday Night Football.
Here’s what he had to say:
I a legitimately torn. If you want to come in clean, absolutely avoid it.
But it’s gooooood….. https://t.co/Y29K5yz8i4
— Rian Johnson (@rianjohnson) October 8, 2017
That’s right, it may be a good trailer, but it sounds like it will have some spoilers — or at least some mild reveals that could potentially sully the moviegoing experience.
Of course, Star Wars is one of those brands that has an advantage over most. We’re sure around $1 billion worth of people would likely see this film without seeing a single trailer. Perhaps with a film like this it makes more sense to avoid sensitive material.
What do you think? Will you be avoiding this trailer in hopes of going in clean? Let us know your thoughts down below!
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SOURCE: Rian Johnson