While Star Wars: The Last Jedi seems to be doing pretty well around the world, one big potential market isn’t embracing it as well as some had hoped or planned. We’re talking about China. Over the years, China has become an increasingly important part of the foreign box office, and it was anticipated that Star Wars: The Last Jedi would outperform Star Wars: The Force Awakens‘ $124 million haul at the country’s box office.
But it doesn’t sound like it’s off to a good start.
THR is reporting that the film only took in $560,000 (yes, less than $1 million) in box office receipts in midnight previews. For comparison, Star Wars: The Force Awakens took in $2.5 million, and Fate of the Furious took in $8.7 million.
Additionally, the film’s early Friday box office results have the Star Wars flick losing heavily to rom-com series threequel the Ex-File 3: The Return of the Exes (side note: this is the best title I’ve ever heard for a movie). According to early projections, The Last Jedi is set to make around $5 million, well behind Ex-Files 3’s $11.6 million.
All in all, it isn’t looking too good for the film, and given that Rogue One: A Star Wars Story (a film that had two Chinese stars in prominent roles) earned a disappointing $69.5 million in its entire run, it seems clear that China just doesn’t care for Star Wars all that much. This is all in spite of the fact that China’s own box office continues to grow.
While this won’t necessarily break Star Wars, it could eat into certain hopes and dreams (read: my hopes and dreams) we had about the film making north of $1.5 billion. As of this writing, it’s hit $1.11 billion worldwide, and has roughly a month and a half until any real competition hits. It’ll still likely make some decent coin, but it doesn’t sound like China will be pulling its own weight.
Do you think Star Wars will ever make a huge mark in China? What is it about the films that aren’t clicking with audiences? Let us know your thoughts down below!
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