Netflix has brought with it a whole new world of content consumption. All of a sudden, audiences are expecting to be able to binge full seasons of shows all at once. And there is a lot of to love about that for sure. But as time has gone on, there has been a return to an appreciation of the week-to-week strategy. Not only does it lead to more water cooler discussion, but it keeps shows in the cultural zeitgeist for a longer period.
I have personally been pushing for streamers to split the difference. Show us two to three episodes upfront and then do it week-to-week. In the case of the upcoming Star Wars series The Mandalorian, it looks like Disney+ will be taking a similar approach, airing the first episode on a Tuesday and a second on a Friday before doing week to week, as confirmed by Disney Wishful.
Here is the reported schedule:
- #101- November 12 (season premiere)
- #102- November 15
- #103- November 22
- #104- November 29
- #105- December 6
- #106- December 13
- #107- December 18
- #108 – December 27 (season finale)
So, what do you think of this release strategy? Do you think it’s a smarter way to do it? Should they do more than two episodes in the first week? Let us know your thoughts down below!
The Mandalorian premieres on November 12, 2019.
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SOURCE: Disney Wishful