The Marvels long term box office tracking figures are out and, well, it’s not good. The Marvels is the only remaining Marvel movie to hit theaters in 2023 and it comes on the heels of a movie which surpassed it’s long term tracking. Guardians of the Galaxy Vol. 3 did pretty well at the box office and made a profit. However, I feel like positive word of mouth (it’s a good movie) really helped that film.
Let’s take a look at the estimates for The Marvels from Boxoffice Pro.
Long Range Box Office Forecast: @MarvelStudios ’ THE MARVELS. Read the full forecast: https://t.co/uq2sTZqGSR #TheMarvels #Marvel #Disney #BoxOffice pic.twitter.com/dQcD0ZDcbE
— Boxoffice Pro (@BoxOffice) October 12, 2023
I’ll ignore the opening weekend for the moment, it’s important, but it’s the total that will define whether the movie makes a profit. It has been reported that The Marvels cost around $250-270M. Now, it will of course be the global take which will define the profits or debts the film accrues, however remember the theatres need to take their cut from those figures above.
Long story short, if The Marvels makes $350M worldwide, it has been a flop and lost money.
Despite what I said about Guardians 3 above, this is a trend that has following Marvel since COVID. Eternals, Quantumania, and Multiverse of Madness all under-performed compared to Marvel’s prior market share. We all know why, the films themselves were just not that good. The movies that were well received, like Shang-Chi and Guardians 3 did well. Then we add in the dilution of the Universe through a series of poor Disney+ series also and the MCU is just no longer the hot ticket it used to be.
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Marvel was Disney’s golden ticket for the last 15 years and they are currently dropping the ball hard. Since the purchase of Fox and the Multiverse I feel like Disney/Marvel has tried to squeeze every bit of money they can from those rival movies before they reboot them all. Ergo, the Multiverse and the fact Secret Wars will probably be about old Sony and Fox characters (and Tom Holland).
Marvel needs to focus on their own MCU heroes and build up the ones that have worked best instead of introduction new ones all the time. Use the TV series to introduce these new characters, fine. However, make them lower budget and written for TV drama, not action set pieces. This 6 hour movie thing was a disaster. The Fantastic Four and the X-Men (MCU versions) should have been brought in quicker).
Can Marvel Studios right the ship from this point on? No idea, we’ll see how it goes. The Marvels may get great word of mouth and if it does, maybe those figures are wrong. However, if it does not get good word of mouth?
So, The Marvels long term box office tracking figures are out and it’s not good news. As always, let us know what you think? Thoughts below.
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