It’s 2018, and in 2018 it’s easy to see that the Marvel Cinematic Universe is one of the big box office powerhouses out there. In fact, not only do most of their films clean up at the box office, but they also do incredibly well with critics and fans alike, with many fans willing to go to the theaters the very second they see that recognizable Marvel Studios logo above each film, no matter the character at the forefront.
Though while it’s clear as day just how successful the franchise as a whole would be, that wasn’t the case way back in 2008 before the release of Iron Man. In fact, that wasn’t even the case when it was quickly followed by The Incredible Hulk, or even when it was followed a couple years later by the likes of Iron Man, Thor, and Captain America: The First Avenger. As it turns out, Marvel Studios head Kevin Feige didn’t even know they had a real success on his hands until their big team-up film, as he stated in the new book, Marvel Studios: The First Ten Years:
“I think it was The Avengers. The success of Iron Man was amazing. That gave us the confidence to do another Iron Man film, a Captain America film, and to introduce Thor. The success of The Avengers taught us that the audience really gets what we’re doing, and really enjoys the crosspollination of all of these different film series. And the audience told us unequivocally they were with us. That allowed us to plot out everything that we’ve done since then, and everything specifically building to Infinity War.”
That’s six films, ladies and gents. That means it wasn’t until he was six movies in that he was sure that he had something worthwhile. Can you imagine being six whole stories into a franchise before realizing whether or not that is worth your time, let alone six big superhero films? That’s some next-level dedication, and it really shows just how ahead of their time Feige and co. were.
When did you first realize the Marvel Cinematic Universe was really something special? For me, I think the big moment may have been that Hawkeye cameo in Thor. Sure, it was brief, but it was the first time we got to see them really building the groundwork for what was to come later, with us knowing full well where it was headed. Let us know your own moments down below!
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