If you watched the show Ballers on HBO then you must have heard this story before. Dwayne Johnson, aka The Rock, has partnered with Redbird Capital to purchase the XFL for 15 million dollars. The upstart league was in its second try by owner Vince McMahon when it got shut down due to the Covid-19 pandemic. With just over two-thirds of the season completed the league had to shutdown and cancel the 2021 season because of the pandemic and very limited funding. Vince McMahon had to put the company up for bankruptcy and with the only qualified bid put in Dwayne Johnson was able to purchase it. There is still some paperwork and legalities to cover but the transaction should be completed by the end of the month. The 15 million dollar purchase will be split evenly between RedBird Capital, Dwayne Johnson and his business partner Dany Garcia. Overall this is a win, win for all parties involved.
Lets analyze this from a business standpoint. Dwayne Johnson already has an apparel line that could outfit the entire league. Dwayne has an established clothing line Project Rock with Under Armour that when his new apparel goes online it sells out within days. Under Armour already has a strong tie to football at the college and high school so it only makes sense for the clothing company to outfit the league.
Next Dwayne brings something that Vince McMahon couldn’t and that is likability among players. Dwayne will be the ultimate league owner. He is a former college football player from none other than “The U” and he understands the game at high level. His workout training alone gives him insight that no other owner can come close too when relating to players. As much as I admire Vince McMahon and what he has been able to do with the WWE over all of these years, it did not translate over well to the XFL. Now with Dwayne Johnson in control there will be some serious NFL players that will think about transitioning over to the rebranded XFL.
The last thing and most important that Dwayne Johnson now brings to the league is marketability. If you can get Dwayne to market your product it will turn into gold. If you can get him in your movie it will return a profit. Seriously, I am not sure why Kathleen Kennedy hasn’t asked Dwayne to be in the next Star Wars project. The XFL had a really tough time with marketing because of its previous stint. Companies were reluctant to put their name with a league that had failed in its first go around. Now with Dwayne attached to the XFL it will give companies a little more excitement to market with the league. Of course with more advertising revenue will lead to high salaries for players. More money is always a good thing.
Mr. Dwayne Johnson if you are hiring let this be my application for any job!
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