Escalated the Streaming Wars have.
We are now knee-deep in the next phase of the streaming wars. Most of the major players have been out for at least a few months, and we’re now seeing the landscape start to shift. Netflix is no longer the only big viable candidate under the sun, and they were bound to lose market share as each of the other platforms matured. Still, that doesn’t make the subject any less interesting when it happens.
According to the data from the streaming platform Reelgood, which has over two million users, the war is indeed playing out. The main data in questions shows the streaming share between Netflix, Amazon, Hulu, HBO Max, and Disney+ in Q2 and Q3. Quite significantly, Netflix has lost 7% of its market share, putting Amazon Prime Video in a solid second place. Take a look at the graph down below!
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Not shown on the graph is that Netflix’s own streams dropped by 22% in Q3 compared to Q2, which is significant. But that isn’t the most interesting part to me about this new phase of the Streaming Wars. Based on the data from Reelgood, Disney doesn’t seem to be doing too hot compared to the competition.
They apparently had 6% streaming share in Q2, and in Q3, that’s remained unchanged. Of course, you could chalk that up to a lack of content. In fact, given how little it has to offer, it’s almost surprising that its share hasn’t dropped. What is interesting is that HBO Max’s share has shot up from 3% to 9%. I’m sure this partially has to do with the fact that the service shifted from HBO Now/Go to HBO Max, but it’s still impressive. Furthermore, HBO Max has done a much better job of bringing in new content than its Disney+ counterpart.
But, of course, it’s still early in the game. Disney+ has two heavy-hitters this year in the form of The Mandalorian Season 2 and WandaVision. Once their hot-ticket original items start rolling out, we may see the landscape shift yet again.
What do you think of the current state of the Streaming Wars? Does any of this surprise you? Let us know your thoughts down below!
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