– by Joseph Jammer Medina

New Coke is now the stuff of myths and legends. Back in 1985, in an act of desperation to retain their market share from Pepsi-Cola, they did the unthinkable: they changed their recipe in order to compete with their sweeter rival. However, the move was ultimately considered a mammoth failure, and after only a few months, they reverted back to their original recipe, which they rebranded as Coca-Cola Classic.

Nowadays, it’s kind of an urban myth that they did this all on purpose in order to have people miss the original formula, but that’s never really been proven. New Coke was named Coke II, and was discontinued in 2002, and would have stayed in the past if it weren’t for the meddling Stranger Things kids. That’s right, New Coke is coming back in a limited run, and you can thank the Netflix series.

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“In a world of shifting media consumption, we continue to challenge ourselves to find creative and meaningful ways to participate in non-advertising platforms like Netflix to engage with the millions of fans who subscribe to streaming content services,” said Geoff Cottrill, senior vice president of strategic marketing, Coca-Cola North America. “We’re excited to partner with Netflix and play a key role in recreating the summer of 1985 in a uniquely Coca-Cola way.”

Do you plan on hunting down a can of New Coke in the near future? Let us know your thoughts down below!

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SOURCE: Coca-Cola

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.