Will We Get Tired Of Superhero Movies? Kevin Feige Doesn’t Think So

See Kevin Feige as he almost drops a spoiler at the Ant-Man and the Wasp: Quantumania premiere.

Kevin Feige speaking at the 2016 San Diego Comic Con International at the San Diego Convention Center in San Diego, California. Photo Credit: Gage Skidmore

I guess the question on many studios minds is, will we get tired of superhero movies? Right now those movies tend to dominate box office takings. One person who doesn’t think so is Marvel Boss Kevin Feige. Speaking on an appearance on The Movie Business Podcast Feige was bullish when presented with the question. Transcript via Variety.

“I’ve been at Marvel Studios for over 22 years, and most of us here at Marvel Studios have been around a decade or longer together,” Feige said on “The Movie Business Podcast,” hosted by Jason E. Squire, an author and professor at the USC School of Cinematic Arts. “From probably my second year at Marvel, people were asking, ‘Well, how long is this going to last? Is this fad of comic book movies going to end?’”

“I didn’t really understand the question. Because to me, it was akin to saying after ‘Gone With the Wind,’ ‘Well, how many more movies can be made off of novels? Do you think the audience will sour on movies being adapted from books?’ You would never ask that because there’s an inherent understanding among most people that a book can be anything. A novel can have any type of story whatsoever. So it all depends on what story you’re translating. Non-comic readers don’t understand that it’s the same thing in comics.”

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“There’s 80 years of the most interesting, emotional, groundbreaking stories that have been told in the Marvel comics, and it is our great privilege to be able to take what we have and adapt them,” he said. “Another way to do that is adapting them into different genres, and what types of movies we want to make.”

Feige concluded, “I found that if we tell the story right, and we adapt them in a way that the audience still — knock on wood so far — is following us along 22-plus years later… we can [make] any types of movies that share two things: the Marvel Studios logo above the title and a seed of an idea from our publishing history.”


I see what Feige is saying here, I do. However there is also a few factors to take into consideration. One is that cinema trends do change. However that normally comes when the movie theatres become full of cheap watered down versions of what audiences first fell in love with. The point then is that as long as the bar remains high, the audiences will remain excited about superhero movies. However, as we’ve seen with the DCEU, if the movies are average, so will your box office be.

Ergo, quality equals profits and profits equal higher budget to create new projects. That’s the wheel as it is driven by demand. Drop the quality and you’ll eventually drop the profits, then the budgets and that’s when you are getting into dangerous territory.

Most Marvel fans will already argue the quality has dropped in Phase 4. Though not enough, yet, and there is still time to course correct. Lastly, it’s worth looking at comic book sales, because there were some rough times and big reboots needed to kick starts that industry. Remember Marvel was almost bankrupt when they made Iron Man.

So will we get tired of superhero movies? Kevin Feige doesn’t think so, but what is your take? Thoughts below as always.

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