X-MEN: APOCALYPSE is currently in the most awkward stage of marketing. They need to keep the buzz alive for their film — which is due out in a few weeks — while still making sure to save their main dish for after CAPTAIN AMERICA: CIVIL WAR‘s debut. One would hate for all its marketing to get lost in the shuffle. But, as it stands, that doesn’t appear to be a concern for 20th Century Fox, as it seems like they’ve been throwing everything but the kitchen sink at us for weeks now. Between the dozens of posters, featurettes, viral videos, cross-promotions, it’s very clear that they want the world to know that the X-MEN are coming.
And now, what better way to steal Marvel’s thunder than with a short Storm featurette (see what I did there?).
Check it out below!
Fox has also released a bunch of images. The first batch are a series of retro video game posters via SpacePortArcade, and the second batch are hi-res images from the film itself.
Check them all out below!
“Following the critically acclaimed global smash hit X-Men: Days of Future Past, director Bryan Singer returns with X-MEN: APOCALYPSE. Since the dawn of civilization, he was worshipped as a god. Apocalypse, the first and most powerful mutant from Marvel’s X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible. Upon awakening after thousands of years, he is disillusioned with the world as he finds it and recruits a team of powerful mutants, including a disheartened Magneto (Michael Fassbender), to cleanse mankind and create a new world order, over which he will reign. As the fate of the Earth hangs in the balance, Raven (Jennifer Lawrence) with the help of Professor X (James McAvoy) must lead a team of young X-Men to stop their greatest nemesis and save mankind from complete destruction.”
X-MEN: APOCALYPSE hits theaters on May 27, 2016.
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SOURCE: 20th Century Fox, SpacePortArcade.com