YouTube pushing into the world of original content seems to be a bit of a mixed bag for the Google-owned streaming company. Over the past couple of seasons, they’ve been putting out original shows like Origin, Youth & Consequences, and even more, and while there have been some hits — like the acclaimed Cobra Kai — most haven’t managed to make any dent in the pop culture zeitgeist.
The result? Many shows have been canned. But it doesn’t sound like YouTube is ready to throw in the towel yet, thank goodness. I’ll admit, I’m not a YouTube Premium subscriber, but it’s been one of those services I know I’d be more into if I had more time on my hands to watch…and more money to spend. Luckily, at least my latter concerned will be taken care of.
According to Variety, YouTube will be bringing their original content to the masses — meaning all will be able to watch them with ads later this year.
Here’s what Variety says about the service.
“The free-to-watch shows from YouTube will include the first two seasons of Cobra Kai, YouTube’s popular series that continues the story of the Karate Kid, beginning this fall — and which it just renewed for season 3. For two weeks, from Aug. 29 to Sept. 11, YouTube will make all of Cobra Kai season 1 available for free. Then on Sept. 11, YouTube will serve up the second season of Cobra Kai globally for free, with new episodes released weekly.”
So it doesn’t really sound like they are willing to go all-in on this strategy just yet, and that it will only apply to select shows, but it is a start. Based on the comments from YouTube chief business officer Robert Kyncle, however, it does sound like we can expect more of that in the near future.
“For today’s viewers, primetime is personal and our content resonates so strongly due to the diversity and richness of our unmatched library and platform capabilities. While every other media company is building a paywall, we are headed in the opposite direction.”
What do you think of this new strategy? Let us know your thoughts down below!
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