It goes without saying that The Witcher has been a success for Netflix. We’ve written pieces in the past that indicate as such, and in spite of being over a month old at this point, the fantasy series manages to still be a part of the pop culture conversation. Now, however, we have some numbers to back all that up…but there’s a caveat to it all.
According to THR, Netflix has changed the way they measure views. In the past, an episode or film were considered a “view” when 70% of it was watched. They’ve changed it so that a “view” is when it is clear that a title was selected intentionally.
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“Our new methodology is similar to the BBC iPlayer in their rankings based on ‘requests’ for the title, ‘most popular’ articles on The New York Times, which include those who opened the articles, and YouTube view counts,” the company notes in its earnings report. “This way, short and long titles are treated equally, leveling the playing field for all types of our content including interactive content, which has no fixed length.”
So, with all that in mind, Netflix is reporting that 76 million member households have watched The Witcher over the course of four weeks, making its first season the most-viewed first season TV series launch for them.
In all honesty, this new method is sure to do well for shareholders, as it will probably lead to a bunch of new shows constantly breaking records, thanks to the low “view” bar.
What do you think of this new method of view counting? Let us know your thoughts down below!
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SOURCE: THR