In the opening night of CinemaCon 2012 in Las Vegas, Paramount Studios and Dreamworks Animation presented their film lineup to more than 3,000 attends at the convention of theater owners.
Many stars were on hand to make their presentations, but it appeared Cohen stole the entire show.
Cohen was dressed as his alternate self to promote the upcoming movie â€œThe Dictator.â€
The audience had a glimpse into a full clip from the movie and a trailer, but then the lights turned on in the stadium. Many attendees were confused as there were shouting in the back of the seating area at Caesarâ€™s Palace â€“The Coliseum.
General Aladeen made his grand entrance to with his two female military officers to his side and two bodyguards armed with machine guns.
He marched up to the stage and announced, â€œDeath to the West!â€ to the convention attendees.
The actor made a speech in his alter egoâ€”poking fun at the convention as â€œCinemaBombâ€ and he starred in movies like â€œWhen Harry Kidnapped Sally,â€ â€œThe Beheading of Private Ryanâ€ and â€œPlanet of the Rapes.â€
He even poked fun at DreamWorks Animation CEO Jeffrey Katzenberg, who was previously on stage for the presentation of â€œMadagascar 3: Europeâ€™s Most Wanted,â€ and â€œRise of the Guardians.â€
â€œI thought I was the only dictator in the house, but Jeffrey Katzenberg is here. He rules with an iron fist,â€ announced Cohenâ€™s General Aladeen. After exiting the stadium, even Katzenberg made bowing motions towards the dictator.
Cohen even poked fun at Disney Studios during his speech. He said he planted several bombs under attendeesâ€™ seats.
He joked that there are bigger bombs than â€œJohn Carter.â€ The audience laughed and groaned at the joke.
â€œIn my country, just shoot the executives. Oh, wait. You did,â€ he said in reference to the recent firing of Walt Disney Studios chairman Rich Ross a few days before the start of the convention.
â€œThe Dictatorâ€ will be in theaters on May 16.
Actor Tom Cruise sent a video message to introduce a couple of clips from his upcoming action film â€œOne Shot.â€ Cruise stars as Jack Reacher from the novels written by Lee Childs.
He admitted that the star does not like the 6’5″ character described in the novels.
â€œBut Lee thinks I can drive fast cars and beat the shit out of people,â€ he said in his message.
â€œOne Shotâ€ will be in theaters later this year on December 21.
Two animated films were also introduced during the nightâ€™s panel.
The studio screened the 25 minutes of footage from â€œMadagascar 3â€ that showed the reason why the animals were in Europe and the first introduction of new characters, including the villain.
Actor and comedian Chris Rock was present to introduce the long clip.
â€œMadagascar 3: Europeâ€™s Most Wantedâ€ will be in theaters on June 8.
Director Peter Ramsey and actor Chris Pine introduced the animated film â€œRise of the Guardians.â€ Pine plays Jack Frost, the newest and most vulnerable member of the Guardians.
Ramsey showed an image of all the characters for the film and explained some character backgrounds of Santa Claus, Easter Bunny, Tooth Fairy, Sandman, Boogeyman and Jack Frost.
And Pine introduced the 15-minute long clip that first introduced Jack Frost in the movie and the recruitment by the Guardians.
â€œRise of the Guardiansâ€ will be in theaters on November 21.
Another highlight of the evening was the presentation of â€œG.I. Joe: Retaliation.â€
Director Jon M. Chu along with actors Dwayne Johnson, Adrianne Palicki and D.J. Cotrona presented a trailer of the film and a clip that showed an interaction scene between Johnsonâ€™s Roadblock character and Channing Tatumâ€™s Captain Duke Hauser.
Another mash-up clip showed several action scenes and a first good look of Cobra Commander (and with a different voice). A new trailer will be premiering this week for the movie that will show many of these scenes.
Johnson also received the first award for the convention as CinemaCon honored him as â€œAction Star of the Year Award.â€
In grand fashion, Johnson had a short thank you list for his acceptance speech, but he dedicated his achievement to a young boy named David Fisher. Fisher and his family flew to Las Vegasâ€™ CinemaCon with the help of Make-A-Wish Foundation to meet with the actor.
â€œG.I. Joe: Retaliationâ€ will be in theaters on June 29.
Source: Latino Review