RoboCop Doesn’t Want You To Drink & Drive

robocopRemember the viral marketing for RoboCop, the upcoming remake of Paul Verhoeven’s 1987 fan favorite sci-fi action flick? It launched a long time ago, and then we kind of stopped hearing about it. There were pictures and videos, purporting to be promotional materials for OCP- the makers of the fancy, futuristic weaponry of the future who also happen to be the folks behind converting Alex Murphy into an unstoppable robot cop. There’s also the OmniCorp Website. Well, with José Padilha’s remake arriving in theaters in less than two months, a new video has arrived.

You can check it out below. It’s done in the style of a Public Safety Announcement about driving sober, unless you want to get hunted down by Robo himself.

http://www.youtube.com/watch?v=kwLfhVnALOA#t=0

Does this add/subtract to your interest in the movie? Or are you neutral?

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