– by Joseph Jammer Medina

Over the past several weeks, studios have been shifting their release schedules all over the place. With movie schedules solidifying, it looks like the reshuffling is largely due to steering clear of competition and giving movies enough time to finish their visual effects. But is this the case with this next film? Well, let’s take a look.

Dwayne Johnson took to Twitter to share the release date for Disney’s upcoming adventure feature Jungle Cruise. Of course, because it’s Johnson, and the man is perpetually positive, he doesn’t really mention the fact that this new July 24, 2020 release date is about nine months later than its original October 11, 2019 release date. Here’s what he said in the tweet:

“IT’S OFFICIAL – JULY 24th, 2020.
Ladies and gentlemen and children of all ages.
My partner in crime, Emily Blunt and I, lovingly invite you to join us for THE ADVENTURE OF A LIFETIME.
All aboard…😈
@DisneyStudios JUNGLE CRUISE

RELATED – Dwayne Johnson Shows Off Jungle Cruise’s Giant Set In New Video

So what’s the reasoning behind this? Well, let’s take a look in my crystal ball at what Jungle Cruise‘s competition was in its original release date. Releasing on that day, we have The Addams Family, Are You Afraid of the Dark, and Zombieland 2. Right away, we can nix that last one, since that’s an R-rated zombie comedy, but the other two are suspect.

While both cater more to a horror theme, both are also appropriate for all audiences. This means that it would be a three-way fight between these movies to get attention from family filmgoers. In July of 2020? We have an untitled DC film and an untitled Sony animated film. While there’s a good chance that latter one would have audience overlap, the other way is a bit more its own thing (though there still is some overlap). With that in mind, it’s easy to see why they’d change it.

That being said, the following week, there’s an untitled Marvel movie coming from Disney — or at least where was. Now it looks like Disney has removed that film from their slate. Given that Guardians of the Galaxy Vol. 3‘s production was delayed, that was likely where that film was looking to hit.

We’ll have to wait and see how all this all shakes out, but it looks like a solid move overall from Disney, and a ballsy move against Warner Bros.

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SOURCE: Dwayne Johnson

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.