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– by Emmanuel Gomez

Being the oldest of three siblings that were raised in the 90’s, we each had our fair share of children’s programming including shows like Sesame Street, Reading Rainbow and Barney and Friends. The last one on that short list was a very popular show about a large purple imaginary tyrannosaurus rex that taught lessons about friendship through songs and dance routines. This series was created by Sheryl Leach and produced by HIT Entertainment and premiered in 1992 then wrapped up in 2009. Since then reruns has aired on Sprout/Universal Kids.

So whats next for the optimistic dinosaur? A new series for the next generation of kids on one of the many competing streaming services? Nope, it may actually be a feature film. According to The Hollywood Reporter Mattel Films is partnering with Get Out star Daniel Kaluuya to produce a live action film based on Barney. He will produce the film through his newly formed 59% banner with Rowan Riley and Amandla Crichlow along with David Carrico, Adam Paulsen and Bobby Hoppey for Valparaiso. Kevin McKeon will oversee the project for Mattel. Currently the project does not have a studio attached.

“Barney was a ubiquitous figure in many of our childhoods, then he disappeared into the shadows, left misunderstood,” said Kaluuya. “We’re excited to explore this compelling modern-day hero and see if his message of ‘I love you, you love me’ can stand the test of time.”

“Working with Daniel Kaluuya will enable us to take a completely new approach to Barney that will surprise audiences and subvert expectations,” added Mattel Films’ Robbie Brenner. “The project will speak to the nostalgia of the brand in a way that will resonate with adults, while entertaining today’s kids.”

“Barney is a dinosaur from our imagination, and we can’t wait to get ‘I love you, you love me’ stuck in heads everywhere, yet again,” said Carrico of Valparaiso Pictures.

Mattel has been busy trying to develop their properties into feature films like Hot Wheels, Masters of the Universe, Barbie and now Barney and Friends. Although a lot of people are fond of Barney due to growing up with the loving dinosaur, it puzzles me how they would presume that a film like this could be a hit. Although with no studio attached, I have a feeling that this will probably end up on a streaming service. But I am curious to see how this develops and what they decide to tweak to fit the modern audience.

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Source: The Hollywood Reporter