Immersive experiences are all the range. At the last couple San Diego Comic-Cons I attended, they were all over and allowed audiences to live in the world of such shows as The Good Place, American Horror Story, and Mr. Mercedes, among many others. It’s a good way to blend the experience of a ride with the anticipation of a series or movie, and it looks like there is one big Fox flick that’s getting such an experience.
Deadline is reporting that Alita: Battle Angel, the film from producer James Cameron and director Robert Rodriguez will be getting an experience called “Passport to Iron City.” For those not in the know, Iron City is the name of the city the film will be set in, and it looks to feature a plethora of cyborgs, not the least of which is the titular Alita, played by Rosa Salazar.
RELATED – New Alita: Battle Angel Poster Looks Anime As Hell
Here’s what the outlet has to say about the impending experience:
“‘Passport to Iron City’ will open in Los Angeles starting Jan. 23; New York on Jan. 26 and Austin on Jan. 29. The immersive experience transports visitors directly into the futuristic world of Robert Rodriguez, James Cameron and Jon Landau’s upcoming 20th Century Fox film. Guests will be able to explore Iron City, which has been recreated down to the last detail by the film’s production designers, where they interact with the City’s gritty residents, earn credits by completing puzzles and challenges, experiment with custom technology built for the retro-future Alita aesthetic, and uncover hidden clues to determine their fate with the city’s controlling force.”
“The experience will also include an exact replica of the historic Kansas bar — which is featured in the movie. It is here where visitors will meet their teams and learn more about the secrets of Iron City. Every Kansas bar location will feature an exclusive beer from Three Weavers Brewing, crafted specifically for each city and themed around Alita’s world, along with Underwood wine from Union Wine Co. From there, Iron City’s residents will escort guests onto the streets of Iron City where their adventures will continue. After their journey, guests will receive a unique post-experience Iron City assessment that assigns them to their individually tailored role within Iron City, based on the decisions they made while exploring the city. Each winning team will walk away with a unique Iron City souvenir.”
This sounds pretty cool to me, but I can’t help but wonder: will people care? While I’m personally very excited about this project, I can’t help but feel like excitement from fans is pretty muted overall. Our articles on the subject get little traction, and it seems to get as much enthusiasm as last year’s The Mortal Engines, which flopped spectacularly in theaters.
But what do you think? Am I reading too much into the non-response of this film? Are you looking forward to stepping inside Iron City? Let us know down below!
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