We live in a day and age when we have multiple choices on what streaming services we want to pay for. The market that once only dominated by Netflix has now had to deal with the arrival of competitors like Amazon Prime Video, Disney+, AppleTV+, Hulu, DC Universe and CBS All Access to name a few. This year we have a few more joining in the competition for our attention. Lately we have seen Netflix be a little more open about their numbers, probably to show that despite other streaming services popping up, they are still number one. Another company that also began disclosing their numbers back in 2018 is Amazon Prime, where at the time they revealed that they had hit 100 million members.
This past week CEO Jeff Bezos had announced the companies earnings report for the three month period that ended in December. Via The Hollywood Reporter we have learned that the business has grown to over 150 million subscribers. According to Bezos the streaming service received more signups during this past first quarter than ever before. The holiday quarter for Amazon was particularly good with a 21 percent increase in sales to $87.4 billion. For all of 2019 Amazon saw sales increased 20 percent to $280.5 billion and earnings increased to $23.01 per share.
Amazon Prime costs subscribers either $119 per year or $13 per month with a video only plan for $9 a month. But with that cost comes some services that the other streaming services cannot compete with. For example along with their catalog of films, series and music they offer subscribers access to free two day shipping (sometimes one day depending on your area) and recently even free two hour grocery delivery service.
Their video service may not have the library to compete head to head with Netflix or maybe even Disney+, but it does have fantastic series like Tom Clancy’s Jack Ryan, The Expanse, The Marvelous Mrs. Maisel, The Boys and Carnival Row. The production arm of Amazon Studios has also brought home even Emmy Awards in September and two Golden Globes.
What is impressive about reaching the 150 million subscribers is that it’s slowly starting to reach the numbers of the the leading streaming service Netflix which has 167 million subscribers. It’s not known how many of the subscribers regularly take advantage of their video library (or if they just sign up for the free shipping), but they did disclose that it’s Fire TV operating system has more than 40 million active users and it’s music streaming service has 55 million customers. Also it’s worth mentioning that the last few years Amazon’s presence at San Diego Comic Con has grown.
Do you have an Amazon Prime subscription? If so what do you primarily use it for? Let us know in the comment section below!
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Source: The Hollywood Reporter