Apple TV+ is something we’ve had our eye on for well over a year at this point. We’ve been keeping track of their individual project developments and productions, and have been eagerly awaiting any details we could get regarding the streaming service itself. However, those details have eluded us, but today, Bloomberg has given us our first taste of what to expect when Apple enters the streaming war.
According to the outlet, Apple Inc. plans on launching Apple TV+ by November, with the hopes of reaching $50 billion in service sales by 2020. While they haven’t settled on a price point, they are reportedly “weighing” $9.99 a month. This is in line with their other services, but is a bit high compared to Disney+, another big service launching that month.
Supposedly, they will likely have a free trial at first, and are looking into different strategies for releasing the shows. They are considering dropping the first three episodes of some shows followed by a week-to-week release, which kind of splits the difference between Netflix’s whole-season drops and Hulu’s week-by-week approach.
All in all, I have to say, the $9.99 price point does annoy me, as early rumors indicated that the service could potentially be free to those who own Apple TVs or certain Apple products. In this landscape, I’m not sure even Apple will be able to gain traction on that relatively expensive opening price point.
That being said, analysts are predicting this service could top 100 million subscribers in the next five years, which is a sizable chunk of audience.
But what do you think of this? Let us know your thoughts down below!
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