Avengers: Endgame was originally due to release in Europe on April 26th and then around a week later in the US, but as many predicted Disney changed the release date so that Endgame would be released on April 26th worldwide.
Only, now someone at Disney has decided that the movie will actually release in the UK 1 day earlier on April 25th, check out the Twitter post by Comscore Movies below.
NEWS FROM THE UK & IRELAND RELEASE CALENDAR:
Avengers: Endgame will have a Thursday opening, 25th April.
— Comscore Movies UK & Ireland (@cSMoviesUK) January 29, 2019
According to this Endgame will now release on April 25th in the UK instead of 26th, so I guess myself and other UK residents will get to see this just a little earlier than our cousins across the pond and the rest of the world. I am not sure why this makes sense from a marketing point of view, but I guess it is a short enough difference that spoilers shouldn’t be a major issue for those trying to avoid them at all costs.
The majority of MCU movies do release first of all in the UK and Europe with Ant-Man and the Wasp being the only movie to get its release after the US. However, that was due to the soccer World Cup being played and I guess Disney thought it could hurt the box office to release while there was games still to be played.
Personally I don’t get the staggered release date idea and think a movie should just release everywhere at the same time. Aquaman recently was available in the Chinese territories weeks before the domestic or European markets. But I am not in the marketing of billion dollar franchises, so who cares what I think? I’m sure the studios have a viable reason for why they do this, I guess we can just be glad that 1 day isn’t much in the grand scheme of things for a movie as big as Avengers: Endgame is going to be.
Are you happy about this change or downright furious? Share your thoughts in our own endgame below in the comments.
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SOURCE: Comscore Movies (via Twitter)