Avengers: Infinity War is going to make a lot of money, which you probably knew already. So, the only outstanding question is: How Much?
Marvel’s Black Panther blew the lid off the box office last month and defined an ongoing cultural moment. Thor: Ragnarok redefined and revitalized both Thor and his sidekick Hulk. Guardians of the Galaxy Vol. 2 and Spider-Man: Homecoming were top-10 movies in 2017. Avengers: Infinity War includes all of these characters and many, many more.
However, the Avengers movies are in a class by themselves. The Avengers (2012) remains the highest-grossing Marvel film to-date, and its also the fifth-highest-grossing film of all-time (worldwide)… Avengers: Age of Ultron (2015) is number seven.
So, the actual question should be: can Avengers: Infinity War become the number one film of all time (until Avengers 4, naturally)? My virtual Magic 8-Ball says: Outlook Good.
A key indicator of a film’s potential are advance ticket sales. AMC Theatres has 380 locations scattered across the country, and advance ticket sales are a significant part of their business model. For the opening weekend of Avengers: Infinity War AMC has 7.6 million tickets available and 40,000 showtimes. It only took 72 hours for Infinity War to break AMC’s advance sales record, according to BusinessWire.
To provide some context, comparing Infinity War’s advance sales against other top-grossing Marvel films:
- 257.6% ahead of Black Panther
- 715.5% ahead of Captain America: Civil War
- 1106.5% ahead of Avengers: Age of Ultron
Here’s what AMC’s CEO and president, Adam Aron, thinks of Avengers: Infinity War‘s pre-sales:
“The incredible advance ticket sales success we’re seeing with AVENGERS: INFINITY WAR is another example of consumers giving evidence that they will come out to movie theatres in huge numbers when Hollywood makes movies they want to see. Just like we saw with BLACK PANTHER, JUMANJI, THE GREATEST SHOWMAN, and so many others, movie fans are buying their tickets in advance, they’re buying in premium formats, they’re buying to reserve their seats, and they’re doing so in massive, record-breaking numbers.”
Apparently, Infinity War is really popular with the more expensive, premium formats too: Dolby Cinema at AMC, IMAX at AMC and PRIME at AMC.
So there you have it, Avengers: Infinity War is going to make a lot of money. Surprise! Expect packed theaters and long lines, just like Black Panther (only bigger). Wow, it’s shaping up to be a helluva year for Disney and Marvel (with Ant-Man and the Wasp on-deck).
What are your box office expectations for Avengers: Infinity War? Let us know in the comments down below!