We have heard a lot about the new publisher Bad Idea. Since their first press release their mantra has always been “we don’t do anything unless it’s special”. This applies to everything they do, from the recruitment of their amazing talent, the development of their comic books, and the way they distribute them and promote them. This past weekend retailers got a lot more information about Bad Idea at ComicsPRO Industry Conference that included their first book and most importantly how to become a retailer.
One of the most creative things so far they have released to get retailers hyped for their titles to come is a celebrity filled video that they call, Bad Idea ComicsPRO 2020 Celebrity Saute. Make sure to check it out above as the Bad Idea team don’t think that they will ever be allowed to do anything like that ever again.
The video uses Cameo in order to hire some affordably priced celebrities and online personalities to talk all Bad Idea. This video includes stars from your favorite films and television, Radio Shack commercials and blockbusters circa in order to fill us in on what to expect from Bad Idea. While the rest of the comic book industry tries to chase Hollywood, Bad Idea was happy to let Hollywood come to them, but in 15 second pieces that were commissioned on Cameo.
Here is a list of celebrities that were featured in the clip:
James Van Der Beek, Gilbert Gottfried, Orlando Jones, Xzibit, Ernie Hudson, Real Life Peter Griffin, Morgan Fairchild, Eric Roberts, Bill Duke, Peter Weller, David Koechner, Christopher McDonald as Shooter McGavin, Beverly D’Angelo, Not Tom Cruise, Tia Carrere, Anthony Michael Hall, Marky Ramone of the Ramones, All Felt No Filter, and Billy Zane.
This is a very creative way of marketing for Bad Idea. It’s great out of the box thinking that makes be believe that they are going to be very successful. What do you think of the clip? Who was your favorite celebrity in the video? Let us know in the comment section below!
Bad Idea’s first book titled ENIAC #1, drops May 6th, 2020 in fifty shops all over the world.
Source: Bad Idea