Disney CEO Bob Iger says they’ve quietly cancelled some Marvel movies as part of their brand refocus. As we all know, post Avengers: Endgame, Marvel movies have dropped off a cliff in terms of box office. Partly that has bene the sheer amount of projects that have released, but more importantly it has been lack of quality in those that did. Hence why Disney is now refocusing Marvel Studios to produce better quality and not be pushed to deliver as much content.

As per THR, Iger was interviewed at a Morgan Stanley conference in San Francisco on Tuesday. If you want the full comments feel free to click the link to the source article. Here I will focus on only a select few quotes.

“You have to kill things you no longer believe in, and that’s not easy in this business, because either you’ve gotten started, you have some sunk costs, or it’s a relationship with either your employees or with the creative community,” Iger said. “It’s not an easy thing, but you got to make those tough calls. We’ve actually made those tough calls. We’ve not been that public about it, but we’ve killed a few projects already that we just didn’t feel were strong enough.”

It’s worth noting that as of now, no one can tell you any specifics about what may have been cancelled or not across the Disney slate. However, he did talk specifically about the accusations of superhero fatigue.

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“A lot of people think it’s audience fatigue, it’s not audience fatigue. They want great films. And if you build it great, they will come and there are countless examples of that. Some are ours and some are others’. Oppenheimer is a perfect example of that. Just a fantastic film,” Iger said. “Focus is really important. We reduced the output of Marvel, both number of films they make and the number of TV shows, and that really becomes critical, but I feel good about the team. I feel good about the IP we’re making. I talked about a lot of the projects. We look years ahead, really. And it’s iterative.”

I find it hard to argue against this opinion of Iger. I also agree this is not superhero fatigue. It is bad movie fatigue. When the MCU began we got consistently good to great movies to a point. One or two perhaps slipped below that line, but rarely. Post Endgame the opposite has been true, one or two great movies or shows and the rest have been middling to downright awful. Secret Invasion was literally just a gigantic waste of a $250M budget. That’s more than Dune Part 2 for the record.

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“Not only do you look at the films you’re making, you you look at every part of that process, who the directors are, who’s being cast, reading scripts, I personally watch films three to five times with the team and just create a culture of excellence and respect, which is really important with the creative community,” he added. “And again, the track record speaks for itself.”

As said, we do not know which projects have been cancelled outright. We do however know several Marvel projects have been retooled since Iger came back rather than canned.

Iger went on to talk about Disney’s great slate this Summer… Which has only one Marvel movie and nothing from Star Wars, but hey ho. He also talked some internal politics which I won’t get into here.

So Bob Iger doesn’t believe in super hero fatigue and says they’ve quietly cancelled some Marvel movies as part of their brand refocus. We may never know which projects across Marvel, Star Wars, or any other Disney franchise were cancelled? Or, we may start to add the pieces together as time goes by?

What do you think of Iger’s comments? Thoughts below as always.

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