Netflix dropping The Cloverfield Paradox out of nowhere on Super Bowl Sunday was a cool and ballsy move from the streaming service. Even though the film was less than well received by critics, the idea of releasing it as they did was a cool idea.
But how did it work out for them? While we can never know for sure (Netflix has those numbers under wraps), Nielsen is doing their best to gauge their series and films’ success, and their ratings are out.
According to them, during the first seven days, The Cloverfield pulled in 5 million average viewers, most of which watched the Monday following Super Bowl Sunday. So how does this compare? Well, Netflix’s $90 million film Bright pulled in an amazingly successful 11 million in its first three days, so that comes to about one-third of that.
But is that bad? Cloverfield was reportedly acquired by Netflix for around $50 million, and while landing at around one-third the views, we have to take into account that reduced “budget” as well as the fact that Bright‘s performance was considered a HUGE win. All in all, it sounds like kind of a “meh” performance, which was likely due to its negative reception.
Nielsen also had numbers for the streaming services original sci-fi series, Altered Carbon. In its first three days, its first episode totaled 3.7 million viewers. This ain’t great when compared to shows like Stranger Things, which had an amazing 15.8 million viewer average per episode — but the content is obviously very much different.
As it stands, it looks like the success or failure of Altered Carbon is hard to gauge since we don’t know what their expectations were. You never know with Netflix. Perhaps the idea is to have these hard sci-fi pieces to attract specific fans, and let the popularity of other shows help drive actual subs. As it stands, it all seems to work in favor of their overall “more is better” approach.
What do you think of these ratings? Let us know your thoughts down below!
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